Tag: Branding
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Emotive Design in Fashion: Creating products with values
Even with a terrific product, it is crucial to add significant psychological value so that its perceived value is heightened, which can be done through emotive design. This is an area where many brands lack. It involves appealing to the emotional side of the customers to evoke positivity by creating a product with personality. There…
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The line between ‘Branding’ and ‘Blanding’
In most cases, many brands do not realise that they are playing by the rules when it comes to branding. Many play it safely, and do it consciously. “It must be working for them so we should do the same”, is the instinctive reaction. But take a moment to consider this; all the big brands…
The Fashion Resources 