Tag: Design

  • Pantone Color of the Year 2023 Review

    Pantone Color of the Year 2023 Review

    Pantone has been on the forefront when it comes to colour trend forecasting and this year, it is vouching for the saturated berry shade Pantone 18-1750 Viva Magenta. “It’s brave, it’s fearless, it depicts optimism and joy – and we know that we are all greatly in need of that,” says Leatrice Eiseman, executive director…

  • The line between ‘Branding’ and ‘Blanding’

    The line between ‘Branding’ and ‘Blanding’

    In most cases, many brands do not realise that they are playing by the rules when it comes to branding. Many play it safely, and do it consciously. “It must be working for them so we should do the same”, is the instinctive reaction. But take a moment to consider this; all the big brands…