Tag: Fashion
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Pantone Color of the Year 2023 Review
Pantone has been on the forefront when it comes to colour trend forecasting and this year, it is vouching for the saturated berry shade Pantone 18-1750 Viva Magenta. “It’s brave, it’s fearless, it depicts optimism and joy – and we know that we are all greatly in need of that,” says Leatrice Eiseman, executive director…
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Top 5 emerging global fashion cities you need to know
Milan, New York, Paris and London have long been the ‘Big 4’ fashion capitals. All thanks to globalisation and the rise of social media, newly emerging fashion cities across the globe are making waves lately in addition to the Big 4. Each has its own flavour influenced by the particular region and thriving subcultures which…
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Emotive Design in Fashion: Creating products with values
Even with a terrific product, it is crucial to add significant psychological value so that its perceived value is heightened, which can be done through emotive design. This is an area where many brands lack. It involves appealing to the emotional side of the customers to evoke positivity by creating a product with personality. There…
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Analysing the current South Korean fashion scenario
South Korea is making waves in Fashion. With the K-culture craze gaining global traction, it has been one of the most significant when it comes to music, movies, dramas, cosmetics and beauty products (this phenomenon often referred to as the Korean Wave), but lately, all eyes have been on Korea for some serious fashion inspiration.…
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Normcore – The revolutionary new age subculture or just playing too safe?
If you think you don’t really follow any specific trend, ironically chances are that you actually are. The anti-trend ideology of the 21st century conforms to the Normcore sense of style. It is still controversial whether it should be categorised as a subculture or not, but there is no denying that the shift from craftsmanship…
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The line between ‘Branding’ and ‘Blanding’
In most cases, many brands do not realise that they are playing by the rules when it comes to branding. Many play it safely, and do it consciously. “It must be working for them so we should do the same”, is the instinctive reaction. But take a moment to consider this; all the big brands…
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How the Covid-19 Pandemic is changing the face of Fashion
The sudden shift in lifestyle due to the current pandemic had a huge impact on almost every sector, including fashion. It has shaken the global fashion industry from its core. Plenty of fashion houses and manufacturers have to draw down their shutters while others have accelerated their steps towards a more eco-friendly model.
The Fashion Resources 