Pantone Color of the Year 2023 Review
Pantone has been on the forefront when it comes to colour trend forecasting and this year, it is vouching for the saturated berry shade Pantone 18-1750 Viva Magenta. “It’s brave, it’s fearless, it depicts optimism and joy – and we know that we are all greatly in need of that,” says Leatrice Eiseman, executive director of the Pantone Color Institute. In hindsight, it appears that Viva Magenta will be adopted, embraced, and used widely across industries, especially fashion.
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Top 5 emerging global fashion cities you need to know
Milan, New York, Paris and London have long been the ‘Big 4′ fashion capitals. All thanks to globalisation and the rise of social media, newly emerging fashion cities across the globe are making waves lately in addition to the Big 4. Each has its own flavour influenced by the particular region and thriving subcultures which have now come into the limelight. In this article, we discuss the top 5 cities that are on designers’ radar.
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Emotive Design in Fashion: Creating products with values
Even with a terrific product, it is crucial to add significant psychological value so that its perceived value is heightened, which can be done through emotive design. This is an area where many brands lack. It involves appealing to the emotional side of the customers to evoke positivity by creating a product with personality. There are various tools to implement emotive design successfully like story-telling techniques and having an impactful brand ID.
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Analysing the current South Korean fashion scenario
South Korea is making waves in Fashion. With the K-culture craze gaining global traction, it has been one of the most significant when it comes to music, movies, dramas, cosmetics and beauty products (this phenomenon often referred to as the Korean Wave), but lately, all eyes have been on Korea for some serious fashion inspiration. It has managed to become a fashion hotspot. Let’s try and see this closely to understand the big picture.
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The criticism surrounding Pantone Colors of the Year 2021
Every industry related to design including product, apparel, textiles, accessories, cosmetics, interior and graphics looks forward to the reveal of Pantone color of the year by Pantone LLC. This time, it received backlash from many for its selection. After a brief analysis, I was able to point out three major reasons for it, various interpretations drawn by people, and how the colours might end up being used.
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Normcore – The revolutionary new age subculture or just playing too safe?
If you think you don’t really follow any specific trend, ironically chances are that you actually are. The anti-trend ideology of the 21st century conforms to the Normcore sense of style. It is still controversial whether it should be categorised as a subculture or not, but there is no denying that the shift from craftsmanship to mass production has a lot to do with the changes that led to our ‘modern-day’ clothing.
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The line between ‘Branding’ and ‘Blanding’
In most cases, many brands do not realise that they are playing by the rules when it comes to branding. Many play it safely, and do it consciously. “It must be working for them so we should do the same”, is the instinctive reaction. But take a moment to consider this; all the big brands were something else when they started.
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How the Covid-19 Pandemic is changing the face of Fashion
The sudden shift in lifestyle due to the current pandemic had a huge impact on almost every sector, including fashion. It has shaken the global fashion industry from its core. Plenty of fashion houses and manufacturers have to draw down their shutters while others have accelerated their steps towards a more eco-friendly model.
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TFR Blog offers a strategic lens on the forces shaping the future of fashion; delivering insights at the intersection of design, culture, and commerce to help navigate a rapidly evolving industry.
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